(HealthDay News) -- Dry skin may be itchy and even painful, but with proper care, it can be managed and even prevented.

The American Skin Association suggests how to manage dry skin:

• Take a short shower in warm, not hot, water. Avoid long, hot baths that can dry the skin.
• Several times a day, lather your skin with a rich moisturizing cream. Make sure the cream doesn't contain alcohol.
• Wash skin with a gentle cleanser. Avoid harsh soaps and antibacterial soaps.
• Run a humidifier.
• Drink plenty of fluids and avoid alcohol.
• Protect the skin from winter weather with gloves, a scarf and a hat.
• Don't scratch or rub the skin.
• Avoid irritating or itchy clothing.